Armani to Stay the Course

Thursday, August 19th, 2010 at 6:07 pm

Giorgio Armani is a fashion icon. He is known in particular for his menswear although as many of his peers have done, he has branched out into other areas.

For the most part Armani adheres to simpler designs and patterns, and for this reason his men’s ties have become classics which never go out of style.

There’s a reason why Armani is one of the top fashion brands in the world. And that it is because of designer and founder Giorgio Armani. And when asked about hiring new breed of fashion designers for the fashion house, the 76-year-old explained that he is happy with the way things are and added that when changed need to be mane, it is better to have someone who already works for the firm take over.

One of Armani’s tenets is for a designer to be true to themselves and their philosophy. Unfortunately many people dabble in a variety of areas without a vision or sense of self, and in the end lack the consistency that Armani has attained over the years.
But that doesn’t mean that we have seen the last of this genius’ work, because he has no intention of standing down from his fashion house soon.
He said, “I want to go out and run my company with the people that I have. This is a company that is going into the future with whatever changes and evolutions are needed. If you put in a different design talent, say someone spectacular like Galliano, it wouldn’t be Armani anymore.”
That is why Giorgio is working hard to make people who work at Armani understand his aesthetics. And he is very happy that it is working and is very proud of everything the company has achieved.

In his interview with British Vogue, “I have to make those around me understand the style of Armani. I find it absurd, the idea of putting someone in place who will undo everything I have done in the last 20 years. It would be such a shame when one has built something with such care.”

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